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Akerson tells GM employees to be aggressive, says Cadillac needs to beat BMW

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GM Chairman Ed Whitacre and GM CEO Dan Akerson

During his first major address to General Motors’ global workforce, new CEO Dan Akerson urged employees to “be on the attack” against rival automakers. Sitting alongside Chairman and former CEO Ed Whitacre, Akerson said spoke about his vision for moving the Detroit automaker ahead.

“He said, “˜We”re good right now, but we”ve got to get a lot better,’ ” said a person who watched the webcast. “‘We have this great opportunity because of this clean balance sheet to become an aggressor rather than a reactive company. We have to take an attack mentality to the business.'”

According to the Associated Press Akerson said that GM’s Cadillac brand needs to build better cars than BMW. Through the first 8 months of 2010, BMW has sold 139,236 vehicles, beating Cadillac by almost 47,000 cars and trucks, according to Autodata Corp.

Akerson also connected to employees on a more personal level and said that he voted Republican and talked of the football loss his alma mater, the U.S. Naval Academy, suffered on Labor Day to the University of Maryland.

– By: Omar Rana

Source: Detroit News


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